Mass Communication Theory Foundations Ferment and Future

Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future.

Mass Communication Theory  Foundations  Ferment  and Future

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Mass Communication Theory: Foundations, Ferment, and Future
Language: en
Pages: 432
Authors: Stanley J. Baran, Dennis K. Davis
Categories: Business & Economics
Type: BOOK - Published: 2014-01-01 - Publisher: Cengage Learning

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's
Communication Theory
Language: en
Pages: 335
Authors: T G Thomas S Chandra Sekhar
Categories: Digital communications
Type: BOOK - Published: 2005-08-01 - Publisher: Tata McGraw-Hill Education

Books about Communication Theory
Applying Communication Theory for Professional Life
Language: en
Pages: 250
Authors: Marianne Dainton, Elaine D. Zelley
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2005 - Publisher: SAGE

Applying Communication Theory for Professional Life: A Practical Introduction is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic
Communication Theory Today
Language: en
Pages: 312
Authors: David J. Crowley, David Mitchell (prof.)
Categories: Social Science
Type: BOOK - Published: 1994 - Publisher: Stanford University Press

This state-of-the-art overview reflects the rich variety of approaches and disciplines embraced by contemporary communication studies. The book consists of thirteen original essays by some of the most prominent communication scholars, including Ien Ang, Deidre Boden, David Crowley, James M. Collins, Klaus Krippendorff, William Leiss, Denis McQuail, William Melody, Joshua
Using Communication Theory
Language: en
Pages: 248
Authors: Sven Windahl, Benno Signitzer, Jean T Olson
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1992-01-09 - Publisher: SAGE

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising