Fields in Vision

Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage.

Fields in Vision

Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Garry Whannel considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture. Drawing on archival research, Whannel first charts the development of the BBC Outside Broadcast department, and the growing battle for dominance between BBC and ITV, showing how sponsorship and the rising power of sports agents began to transform sport - not only in the UK but across the world - in the 1960s. He goes on to examine the implications of this vast and escalating global network during the 1980s by analysing the central role that stars and narratives began to play in television sport, presenting case studies of major contests such as Coe versus Ovett and Decker versus Budd. His study also takes into account one of the more indirect, but no less significant results of international televised sport - the rise of popular fitness chic and the American monopoly of the workout boom of the 1980s. Fields in Vision explains the development of television sport by linking its economic transformation with the cultural forms through which it is represented, offering a study encompassing not simply the sports world, but our relationship with television and the media industries as a whole.

More Books:

Fields in Vision
Language: en
Pages: 256
Authors: Garry Whannel
Categories: Social Science
Type: BOOK - Published: 2005-07-19 - Publisher: Routledge

Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Garry Whannel considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture. Drawing on
Media Effects and Beyond
Language: en
Pages: 336
Authors: Karl Erik Rosengren
Categories: Social Science
Type: BOOK - Published: 2005-09-27 - Publisher: Routledge

Addressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the results of an international research programme into the use and effects of television, video and music. Seeing the viewer not simply as passive object but as a very active subject, the
Fields in Vision
Language: en
Pages: 256
Authors: Garry Whannel
Categories: Social Science
Type: BOOK - Published: 2005-07-19 - Publisher: Routledge

Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Garry Whannel considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture. Drawing on
Research Handbook on Sports and Society
Language: en
Pages: 424
Authors: Elizabeth C.K. Pike
Categories: Sports & Recreation
Type: BOOK - Published: 2021-05-28 - Publisher: Edward Elgar Publishing

This state-of-the-art Research Handbook provides a challenging and critical examination of the complex issues surrounding sports in contemporary societies. Featuring contributions from world-leading scholars, it focuses upon the impact of their research, together with significant social issues and controversies in sport.
Communication and Sport
Language: en
Pages: 765
Authors: Michael Butterworth
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-07-19 - Publisher: Walter de Gruyter GmbH & Co KG

Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless,