More Books:

How to Make Your Advertising Make Money
Language: en
Pages:
Authors: John Caples
Categories: Reference
Type: BOOK - Published: 2019-12-28 - Publisher: Lulu Press, Inc

How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how
How to Make Money with IPhone Apps
Language: en
Pages:
Authors: Nicholas Peters
Categories: Business & Economics
Type: BOOK - Published: 2010-08-17 - Publisher: Nicholas Pang

A Layman's Guide To Cashing In On The iPhone Craze: The hottest technology to come on the market in a long time is the iPhone. Right now, Apple has introduced the 3G iPhone to the public and people are knocking themselves out to try to get the best applications. By
The Copywriter's Handbook
Language: en
Pages: 432
Authors: Robert W. Bly
Categories: Business & Economics
Type: BOOK - Published: 2007-04-01 - Publisher: Holt Paperbacks

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you
Persuasive Advertising for Entrepreneurs and Small Business Owners
Language: en
Pages: 194
Authors: William Winston, Jay P Granat
Categories: Business & Economics
Type: BOOK - Published: 2014-02-04 - Publisher: Routledge

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced
The Guerrilla Marketing Handbook
Language: en
Pages: 379
Authors: Jay Conrad Levinson, Seth Godin
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Houghton Mifflin Harcourt

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail