Interpreting and Experiencing Disney

The theme parks are designed intentionally to be an experience, one that is controlled by Disney's Imagineers or the ... Martaus does a close reading of Walt Disney World's New Fantasyland, a major overhaul completed by the park that ...

Interpreting and Experiencing Disney

Ever since the premiere for the first Mickey Mouse cartoon in 1928, Disney has played a central role in American popular culture, which has progressively expanded to involve a global market. The company positioned itself to have a central role in family entertainment, and many of its offerings – from films to consumable products – have deeply embedded themselves into not only the imaginations of children and adults, but also into the threads of many of our life experiences. It is difficult to go through life without encountering a Disney product. Because of this, fans of Disney build connections with their favourite characters and franchises, some of which are fuelled further by Disney’s marketing practice. Other fans have developed a near-cult-like approach to their love of Disney, equating the products with religious icons and visits to their theme parks with pilgrimages. This volume looks beyond the films and shows, products and places, into the very heart of the Disney phenomenon: the fan response that drives the corporation’s massive marketing machine, and how the corporate response has shaped the fan experience. The interconnectedness between Disney and its fans highlights a deep relationship that merits further exploration and understanding, proving that the imagination and dreams at the very heart of the human experience can also wear mouse ears.

More Books:

Interpreting and Experiencing Disney
Language: en
Pages:
Authors: Priscilla Hobbs
Categories: Art
Type: BOOK - Published: 2022-01-14 - Publisher: Intellect Books

Ever since the premiere for the first Mickey Mouse cartoon in 1928, Disney has played a central role in American popular culture, which has progressively expanded to involve a global market. The company positioned itself to have a central role in family entertainment, and many of its offerings – from
Disney, Culture, and Curriculum
Language: en
Pages: 260
Authors: Jennifer A. Sandlin, Julie C. Garlen
Categories: Education
Type: BOOK - Published: 2016-03-10 - Publisher: Routledge

A presence for decades in individuals’ everyday life practices and identity formation, the Walt Disney Company has more recently also become an influential element within the "big" curriculum of public and private spaces outside of yet in proximity to formal educational institutions. Disney, Culture, and Curriculum explores the myriad ways
Performance and the Disney Theme Park Experience
Language: en
Pages: 292
Authors: Jennifer A. Kokai, Tom Robson
Categories: Performing Arts
Type: BOOK - Published: 2019-11-27 - Publisher: Springer Nature

This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney
Museum Gallery Interpretation and Material Culture
Language: en
Pages: 264
Authors: Juliette Fritsch
Categories: Art
Type: BOOK - Published: 2012-12-06 - Publisher: Routledge

Museum Gallery Interpretation and Material Culture publishes the proceedings of the first annual Sackler Centre for Arts Education conference at the Victoria and Albert Museum (V&A) in London. The conference launched the annual series by addressing the question of how gallery interpretation design and management can help museum visitors learn
Understanding Animation
Language: en
Pages: 280
Authors: Paul Wells
Categories: Performing Arts
Type: BOOK - Published: 2013-11-15 - Publisher: Routledge

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.