Political Advertising in Western Democracies

In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties.

Political Advertising in Western Democracies

In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.

More Books:

Political Advertising in Western Democracies
Language: en
Pages: 248
Authors: Lynda Lee Kaid, Christina Holtz-Bacha
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1994-12-19 - Publisher: SAGE Publications, Incorporated

In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights
European Politics
Language: en
Pages: 238
Authors: Robert A. Isaak
Categories: Business & Economics
Type: BOOK - Published: 1980-01-01 - Publisher: Palgrave Macmillan

Books about European Politics
Television and Politics in Evolving European Democracies
Language: en
Pages: 247
Authors: Lynda Lee Kaid
Categories: Performing Arts
Type: BOOK - Published: 1999 - Publisher: Nova Publishers

Throughout the world, television has become an important part of the way in which political candidates and parties present their messages to voters during election campaigns. This is particularly true in campaigns at the national level where voters have little personal contact with candidates and must rely on experiencing candidates
Catholics in Western Democracies
Language: en
Pages: 193
Authors: John Henry Whyte
Categories: Catholics
Type: BOOK - Published: 1981-01-01 - Publisher: Palgrave Macmillan

Books about Catholics in Western Democracies
Political Marketing in Retrospective and Prospective
Language: en
Pages: 152
Authors: Christine B. Williams, Bruce I. Newman
Categories: Political Science
Type: BOOK - Published: 2014-06-11 - Publisher: Routledge

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns