E Commerce Website Optimization

E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and ...

E Commerce Website Optimization

Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

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E-Commerce Website Optimization
Language: en
Pages: 272
Authors: Dan Croxen-John, Johann van Tonder
Categories: Business & Economics
Type: BOOK - Published: 2020-12-03 - Publisher: Kogan Page Publishers

Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who
Website Optimization
Language: en
Pages: 367
Authors: Andrew King
Categories: Business & Economics
Type: BOOK - Published: 2008-12-08 - Publisher: "O'Reilly Media, Inc."

Provides advice on Web site design and Internet marketing to increase traffic, response time, and sales.
Website Optimization
Language: en
Pages: 300
Authors: Rich Page
Categories: Computers
Type: BOOK - Published: 2012-04-23 - Publisher: John Wiley & Sons

Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing,
Website Optimization
Language: en
Pages: 398
Authors: Andrew B. King
Categories: Computers
Type: BOOK - Published: 2008-07-08 - Publisher: "O'Reilly Media, Inc."

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques,
Mobile Website Optimization
Language: en
Pages:
Authors: Sandeep Arora
Categories: Computers
Type: BOOK - Published: 2014-04-07 - Publisher: Lulu Press, Inc

If your Digital Strategy and SEO efforts are still desktop focused, you are behind. Having a mobile website is the first step of your “mobile first” strategy. Your mobile website must be optimized for search engines and human visitors. This is a practical and actionable book with a lot of